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How to Do Content Marketing at Your Firm: From 2 CPAs Who Are Pretty Good at It

HOW TO DO CONTENT MARKETING AT YOUR FIRM: FROM 2 CPAS WHO ARE PRETTY GOOD AT IT

Cost Free
Presentation Length 1.0 hour

Recorded DateOctober 3, 2019
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Get an introduction to content marketing for accounting firms, or if you're already doing it, tighten up your content marketing game. Regardless, you'll learn how interesting and engaging content can enhance your brand, attract new customers, and showcase your expertise in a world where everyone is trying to be a 'trusted advisor.'
 
Learning objectives:


  • Learn the basics of content marketing: what it is and how to do it

  • Analyze your current content marketing practices (if any) against best practices

  • Identify a single niche toward which you will focus your content marketing

  • Recognize the vital importance of consistency in your content marketing

  • Compare the effectiveness of higher frequency output against higher quality output

  • Develop an editorial calendar for your content marketing efforts

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Caleb Newquist is Editor-at-Large at Gusto. In 2009, he became the founding editor of Going Concern, the one-of-a-kind voice on the accounting profession, serving in the role for nine years. Before Going Concern, Caleb worked as a CPA for nearly six years in New York and Denver. He lives in Denver with his wife, daughter, and two cats. You can follow him on Twitter at @cnewquist.
 

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Greg has established himself as a unique voice in the world of stand-up comedy. He's shared the stage with many noted comedians. When he's not busy making people laugh, Greg works as a controller and general manager in Utah.
 

About Our Presenter

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Just because our jobs are boring doesn't mean our CPE has to be. Greg Kyte - who was included in Accounting Today's list of the Top 100 Most Influential People in the Accounting Profession - combines his expertise as a CPA with his 12 years of experience as a standup comedian to turn CPE on its head. He's created a unique and entertaining CPE experience that does not compromise on content. It's NASBA certified, it feels like you're at a comedy club, and the information sticks to your brain.