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Free cpe webinars
Positioning for Accountants: How to Pick a Niche and Communicate Your Value

POSITIONING FOR ACCOUNTANTS: HOW TO PICK A NICHE AND COMMUNICATE YOUR VALUE

Cost Free
Presentation Length 1.5 hours

Recorded DateJune 21, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

In this course, you will learn a framework for choosing a niche or target market to focus your marketing effort. We will also cover the concept of specializing in a particular horizontal (unique skill). You will learn how to build your unique positioning statement: "I am the X for Y".

Learning Objectives:


  • Identify the differences between a niche market and a target customer

  • Review how vertical specializations differ from horizontal

  • Identify how to construct an easy to communicate and understand Unique Positioning Statement ("I am the X for Y that wants Z")

  • Demonstrate different approaches for picking your perfect niche/target

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Hector Garcia, CPA

Hector Garcia, CPA
Principal Accountant and QuickBooks Trainer
hector@qbkaccounting.com
(954) 414-1524

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Hector is a CPA practicing as an Accountant and QuickBooks Trainer/Consultant in Davie, Florida, at his firm Quick Bookkeeping & Accounting LLC. Before working in public accounting, Hector worked in the accounting & financial departments of several fortune 500 companies, including Best Buy, Circuit City, Bank of America, and Wells Fargo. Hector’s passion is in training; it comes from his successful career in which he applied his philosophy of continuous learning and sharing experiences with co-workers. Currently, Hector teaches QuickBooks and Excel in his Doral, Florida training center almost every weekend. Hector is married with three children, lives in Weston, Florida. Hector is fluent in Spanish and English.

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