Acquiring new customers is expensive, and the longer you can retain them, the more profitable your business can be. This is especially true for companies that rely on repeat sales because long-term profitability comes from repeatedly providing products and/or services over an extended period.
This webcast reviews the KPIs, retention metrics, and customer segmentation generated from existing accounting data to inform revenue operations, sales strategies, and marketing efforts.
Brian is co-founder and CEO of Tally Street. For small businesses who want to grow and get paid, Tally Street provides customer insights that help them keep and grow customers by using data to anticipate problems before they happen. Previously, Brian founded Hub Beverage, the first craft spirits distributor in Massachusetts. Before Hub, Brian co-founded Localytics and grew the company into the leading mobile engagement solution now installed on almost 2 billion devices. Prior to Localytics, Brian held senior roles in business development and product management at startups and Fortune 500 companies. Brian has an MBA in International Business from the George Washington University School of Business.