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The Scalable 5-Step Framework to Set (and Land) High Prices

THE SCALABLE 5-STEP FRAMEWORK TO SET (AND LAND) HIGH PRICES

Cost Free
Presentation Length 1.0 hour

Recorded DateSeptember 20, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

In this session, we're joined by Ryan Lazanis of Future Firm. Ryan is a CPA who built his own online accounting firm from scratch to sale in only 5 years. With Future Firm, he teaches the lessons he's learned along the way to help you fast-track a modern, scalable firm that doesn't drive you into the ground.

During this session, you'll learn about Ryan's repeatable 5-step process to win deals at high prices based on his own personal experience running his firm and coaching hundreds of others.

Learning Objectives:


  • Identify what's required to land clients at high prices

  • Recall practical tips and tricks for how Ryan sets his prices

  • Determine the discovery call framework that helps extract your client's value drivers

  • Describe an easy annual process you can implement to consistently upsell your current client base

  • Summarize 3-tiered pricing and why it works so well to help boost your prices

  • Identify how to protect your established high prices from scope creep

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Ryan Lazanis, CPA, CA, founded Xen Accounting in 2013, a 100% cloud-based accounting firm. Following its acquisition in 2018, Ryan started Future Firm, which helps firm owners fast-track the growth of an online, scalable firm that supports their ideal lifestyle. He also sends a weekly newsletter to 3,500+ firm leaders that want to receive exclusive content & tips to help them create an online, scalable firm of their own.

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Ryan Embree has spent the last four years working in the accounting industry. In his role at Practice Ignition, he helps accounting firms embrace new technology and modernize their practices for success. He worked for Practice Ignition in Australia and the UK before relocating to Chicago last year.

About Our Sponsor

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Practice Ignition is everything you need to streamline and grow your accounting practice. Automate your team's workflow with professional proposals and engagement letters, onboard clients faster and win more business, track performance with extensive analytics, accept payments and get paid on time. Works with Xero and WFM.