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Free cpe webinars
Recognizing and Combatting Unconscious Bias

RECOGNIZING AND COMBATTING UNCONSCIOUS BIAS

Cost Free
Presentation Length 1.0 hour

Recorded DateMay 13, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaPersonal Development
Course LevelBasic
Course Description

Study after study has shown that we all hold implicit prejudices—immediate, unconscious biases against people of other ages, races, ethnicities, and more. Much like a habit, breaking these unconscious ways of thinking requires a commitment to improvement and a series of small, deliberate steps. In this session, we will discuss the tangible benefits of creating a more diverse and inclusive firm and what you can do to start your own diversity, equity & inclusion (DEI) journey.

Learning Objectives:


  • Identify how to increase awareness of our implicit biases

  • Recognize the consequences of our implicit biases

  • Determine how to overcome them by replacing biased responses with non-prejudiced ones

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Bonnie Buol Ruszczyk (like “rustic” without the “t”) is the founder of BBR Companies LLC, where she provides CMO-level services for professional services firms, co-owner of Rally Rounds, where she facilitates mastermind groups for accounting growth professionals, and owner of the Accounting MOVE Project, where she provides the most comprehensive data and guidance on finding, retaining, developing and advancing women and people of color in the accounting profession. What do all these roles have in common? She is committed to helping firms uncover and communicate their unique differentiators, find the support they need to grow, and create equitable and inclusive cultures where everyone can thrive.

Never one to rest on her laurels, she earned a Diversity & Inclusion Certificate from Cornell University and is taking additional coursework to expand her knowledge. This is in addition to the MBA with a marketing concentration she earned at Georgia State University and a Bachelor of Arts in journalism, public relations, and French from Troy (State) University in Alabama.

Bonnie quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. She also contributed a chapter to Bridging the Gap: Strengthening the Connection Between Current and Emerging Leaders and is a regular contributor and quote source for industry-related publications and websites. She has been recognized as one of Accounting Today’s Top 100 Most Influential People three times, Volunteer of the Year by the Association for Accounting Marketing, and one of CPA Practice Advisor’s Most Powerful Women in Accounting.

About Our Presenter

Bbrcompanies

bbr companies provides marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing. We understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.