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How to Price & Profit from Bookkeeping so It’s No Longer Seen as Low Value Work

HOW TO PRICE & PROFIT FROM BOOKKEEPING SO IT'S NO LONGER SEEN AS LOW VALUE WORK

Cost Free
Presentation Length 1.5 hours

Recorded DateJuly 22, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Bookkeeping has traditionally been priced using hourly rates, but clients hate that.  Not only that, hourly rates for bookkeeping work have traditionally been very low, which is why most CPAs and bookkeepers work long hours for little reward.  There has to be a better way.

So how do you give a fixed price and make more money? This is one of the biggest challenges for accounting professionals.

If you want to earn more money from bookkeeping work this is the training for you.

Learning Objectives:
At the end of this webinar you will know:


  • The pricing myth that is holding accountants and bookkeepers back

  • The BIG mistakes most accounting professionals make when pricing their bookkeeping services (make sure you aren’t!)

  • What to do about cheap competition who keep ‘low-balling’ with price

  • 3 simple – yet powerful – steps to value pricing your bookkeeping services

  • How to tap into the fundamental value pricing principle, everyone values things differently… and how this will help you get higher prices immediately

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Mark Wickersham – Chartered Accountant, public speaker, and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without working harder or doing any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in our clients’ lives, and in return, accountants should be very richly rewarded. Unfortunately, the reality is very different; benchmarking studies show over half of the accounting firms are making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is commercially stupid and UNETHICAL. We owe it to our clients to change our focus. Mark is also a widely published author on practice issues. In May 2011, his book, “Effective Pricing for Accountants,” was a number 1 Amazon bestseller. His other books include “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business,” both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to access free resources Mark has created for accountants in practice.

About Our Presenter

Mark wickersham logo final with text latest
I have been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 bestselling author, I am the creator of Cloud Pricing. Cloud Pricing is a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemise the process of creating a price in a client meeting. You can find out more here, http://www.pricinginthecloud.com/us.