How do you know if you're providing the services your clients really want? It is more important than ever to understand the needs of clients and their perception towards technology solutions, accounting services and the client relationship with their CPA. Join Doug Sleeter, of The Sleeter Group, Inc. who will discuss the key findings of his firm's recent research of small and medium sized businesses.
What SMBs want from their Accounting Professional.
SMBs thoughts on what CPAs should be an expert in.
What you can do to keep your attrition rate low.
Also a sneak peak of their Tracking Study results for Cloud Technology Adoption Rates and Market Awareness. (When should you adopt the cloud?)
DougSleeter (@dougsleeter) is the founder and former CEO of The Sleeter Group, an international network of accounting software consultants, and the former producer of SleeterCon, an annual conference and tradeshow for accounting professionals.
In 2017, Doug was inducted into The CPA Practice Advisor Hall of Fame in the accounting profession. He was also named to Accounting Today's "Top 100 Most Influential People in Accounting" each year 2008 through 2015. In 2013, he was recognized by Small Business Trends with the Small Business Influence Champion award.
Doug is a passionate leader of innovation and change in the small business accounting technology world. As a CPA firm veteran and former Apple Computer Evangelist, he melded his two great passions (accounting and technology) to guide developers in the innovation of new products and to educate and lead accounting professionals who serve small businesses.
In 2015, he sold The Sleeter Group to Diversified Communications (www.divcom.com) and the company has since become The Accountex Network and the conference has become AccountexUSA.com.
Always in search of the next big thing, he is currently focusing on blockchain technology and crypto currency. He believes these technologies will change virtually everything in global commerce.
In the early 1990s, Doug was a pioneer in developing the first QuickBooks seminars in the country and has since built the largest group of accounting software consultants in the small business accounting profession. Doug serves on several advisory boards for technology companies and has consulted with numerous industry leaders including Intuit, Sage, Apple, and Adobe Systems.
Doug is the author of numerous books and courseware materials including The QuickBooks Consultant’s Reference Guide, and QuickBooks Complete, a college textbook.
Doug attended both the University of California Santa Cruz and Santa Clara University and holds a Bachelor of Arts degree in Computer Information Systems. Doug and his family live in Pleasanton, CA. Doug's hobbies include woodworking, golf.