Even before COVID-19, the accounting industry was already on track to change more in the next 12 months than in the previous 12 years. Automation driven by artificial intelligence (AI) and machine learning is completely disrupting how accounting firms market and deliver their services. At a recent Vic.ai webinar, 88% of attendees polled felt that automation would play a "hugely important role" in their firm's future.
 
Will your firm future-proof itself by aggressively adopting technology? Or will it “plan” for its ultimate irrelevance and extinction?

Learning Objectives: 

• Identify how to demonstrate exceptional service to your clients


• Recall why you need to distinguish yourself from top competitors


• Determine where to convert and win the best clients going forward


• List steps to operate and master artificial intelligence (AI) and machine learning


• Identify how to develop a superior service offering


• Identify key trends in client accounting and outsourced accounting

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