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Self-Study CPE
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TAKING AUTOMATED SERVICES PAST THAT FIRST CLIENT
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INCREASE EFFICIENCIES WITH BILL's ACCOUNTS PAYABLE TECHNOLOGY
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Free cpe webinars
Positioning Yourself to Win in a Post-Pandemic Market

POSITIONING YOURSELF TO WIN IN A POST-PANDEMIC MARKET

Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

It's no secret that the pandemic has changed the way we market our services. However, things aren't "back to normal." Instead, they've shifted forward and required a new strategy to survive.  This session will discuss new practices that should be implemented to ensure you are connecting with your audiences, providing the necessary services needed to remain competitive, and how to operate with the right tools and mindset to succeed in a new marketplace."

Learning Objectives: 


  • Identify which marketing practices should be prioritized

  • Determine which tools make the process easier and are worth the investment

  • Recall how to pivot your strategy based on what the market is dictating

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Sarah Cirelli

Grassi & Co.
Chief Marketing Officer
scirelli@grassicpas.com
(212) 223-5019

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Head of Marketing and internationally recognized marketing strategist, Sarah has spent over thirteen years executing growth, marketing, and business development strategies to professional service firms, non-profits, and growing businesses. Perhaps best-known for jumpstarting her career with the accounting profession's famous viral video sensations and strategic social media strategy, she now spends her time leading a talented team of eight to execute various growth and marketing initiatives for the Firm and its clients. Sarah's key responsibilities include leadership, practice growth, brand management, go-to-market strategy, niche development, Pipeline management, ambassador advocacy, business development culture enrichment, and more. Accounting Today has honored her as "Top 100 Most Influential People" in the Accounting Profession 2 years in a row and helped land her a spot as a hand-selected attendee at the first-ever Forbes Under 30 Summit before reaching 30. Sarah is wildly fascinated by people, motivated by what makes them tick, and a firm believer that success results from hard work, performance-driven energy, and equal parts humor and coffee. Outside of the office, Sarah is active with The Leukemia and Lymphoma Society, where she was honored as Woman of the Year in 2016. In 2019, she rejoined the campaign as national Woman of the Year candidate as she and her team set out to raise an additional $200,000 for blood cancer research in a ten-week period. Today, she remains a member of the LLS Leadership Committee.

Additional Materials
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Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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About Our Presenter

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As the 64th largest accounting firm in the nation, Grassi is a leading advisory, tax, and accounting services provider to businesses and individuals. Grassi advisors specialize in providing industry-specific business consulting, audit, tax, and technology services to key market sectors, including construction, architecture and engineering, not-for-profit, healthcare, manufacturing and distribution, financial services, real estate, cannabis, and more. With offices in New York, Jericho, Ronkonkoma and White Plains, NY; Park Ridge, NJ; Needham, MA; and Palm Beach, FL, the firm has the depth of knowledge and experience to work effectively alongside clients across the New York metro area and throughout the United States, as well as internationally through its membership in Moore Global. Visit www.grassicpas.com for more information.