It's no secret that the pandemic has changed the way we market our services. However, things aren't "back to normal." Instead, they've shifted forward and required a new strategy to survive. This session will discuss new practices that should be implemented to ensure you are connecting with your audiences, providing the necessary services needed to remain competitive, and how to operate with the right tools and mindset to succeed in a new marketplace."
Learning Objectives:
Grassi & Co.
Chief Marketing Officer
scirelli@grassicpas.com
(212) 223-5019
Head of Marketing and internationally recognized marketing strategist, Sarah has spent over thirteen years executing growth, marketing, and business development strategies to professional service firms, non-profits, and growing businesses. Perhaps best-known for jumpstarting her career with the accounting profession's famous viral video sensations and strategic social media strategy, she now spends her time leading a talented team of eight to execute various growth and marketing initiatives for the Firm and its clients. Sarah's key responsibilities include leadership, practice growth, brand management, go-to-market strategy, niche development, Pipeline management, ambassador advocacy, business development culture enrichment, and more. Accounting Today has honored her as "Top 100 Most Influential People" in the Accounting Profession 2 years in a row and helped land her a spot as a hand-selected attendee at the first-ever Forbes Under 30 Summit before reaching 30. Sarah is wildly fascinated by people, motivated by what makes them tick, and a firm believer that success results from hard work, performance-driven energy, and equal parts humor and coffee. Outside of the office, Sarah is active with The Leukemia and Lymphoma Society, where she was honored as Woman of the Year in 2016. In 2019, she rejoined the campaign as national Woman of the Year candidate as she and her team set out to raise an additional $200,000 for blood cancer research in a ten-week period. Today, she remains a member of the LLS Leadership Committee.
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