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Free cpe webinars
Beyond the Product: How to Align Your Organization around Product-Led Growth

BEYOND THE PRODUCT: HOW TO ALIGN YOUR ORGANIZATION AROUND PRODUCT-LED GROWTH

Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Pivoting to product-led growth requires commitment and buy-in, not only from leadership and the product team but from every level of your organization. But how do you align your sales and marketing teams to this broader vision? And how does the role of customer success change in a product-led organization?

Join our upcoming webinar to hear from experts who have done it all before, including Todd Olson (CEO of Pendo), Rico Mallozzi (Senior Director of GTM Operations at Sapphire Ventures), and Janelle Teng (Investor at Bessemer Venture Partners).

Learning Objectives:


  • Define the role of sales and marketing teams in PLG organizations

  • Identify the best usage-based metric to base pricing on

  • Describe how to introduce free products/pricing tiers

  • Give examples of how to talk customers through the change and help them budget

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Rico Mallozzi

Sapphire Ventures
Sr. Director GTM Operations

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Rico is a Vice President at Sapphire Sport, where he supports Sport’s portfolio and sources investment opportunities across the media, entertainment, and consumer software landscape. Rico is particularly passionate about virtual worlds and decentralized technology. He oversees Sapphire Sport’s unique platform of investors, networks, and communities to help drive tangible results to Sport’s portfolio.

Rico’s experience in the technology industry spans multiple functional areas. He began his career working at startups in the renewable energy industry and more recently held positions at Cisco and SAP. Throughout his career at SAP, he served in roles such as corporate development, sales strategy in APJ (Singapore), and corporate strategy for the Office of the CEO at Ariba. 

Rico’s last position at SAP was on the strategic business development team, a small team created by SAP’s North American CEO to help SAP’s largest customers and partners define their digital transformation strategy. Rico has also supported social entrepreneurs in Indonesia and Sri Lanka in developing business models for social venture funds.

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Janelle Teng is an investor in the San Francisco office, where she focuses primarily on growth investments in SaaS and cloud companies.

Before joining Bessemer, Janelle was a product manager at SalesforceIQ (formerly RelateIQ). She led mobile development (iOS and Android apps) for Salesforce Inbox and supported product strategy and operations during Inbox’s first year in the market. She began her career as a business analyst at McKinsey and Company, where she partnered with companies across various industries, including tech, retail, and healthcare, to develop and implement new growth and sales strategies.

A science enthusiast at heart, Janelle studied human biology and economics at Stanford University, where she graduated with academic distinction and departmental honors. She also earned an MBA at Harvard Business School. You can find Janelle trying to beat her personal record on her indoor cycling bike or binge-reading investigative journalism in her free time.
 

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Todd Olson

Pendo
CEO and Founder

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Todd Olson is the CEO and founder of Pendo. He is an experienced software product development executive specializing in startup product development, software architecture, offshore software development, and entrepreneurship.

Frequently Asked Questions
  • To receive CPE credit, you must register for the webinar before it starts.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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About Our Sponsor

Tesoriologo updated
Tesorio's mission is to help companies grow faster by understanding and controlling their cash flow in real-time instead of just reporting on it. Strong cash flow generation is the single biggest determinant of a company’s ability to grow. It also affords management the freedom to optimize for long-term bets and truly innovate.